Groovy's Menu & Ordering App Case Study

Goal: Create a dedicated mobile app for ordering at a fictional bakery.

Target Audience: Users who want to order online and pick up in-store.

My Role(s): UX Designer/ Researcher.

Persona

I created this persona because she represented the needs of the people I talked to. Her problem statement was "Leidiani is a stay-at-home mom who needs an easy way to order allergy-free food because she wants to keep her family healthy".

User Journey

An example of a user journey map that was made for this case study that follows Leidiani's journey through this app.

Storyboarding

An example of close-up and big-picture storyboarding on paper.

Paper Wireframes

A picture of me trying multiple different designs for the main menu of my current case study.

Digital Wireframe &
Lo-Fi Prototype

My process of turning a Paper Wireframe into a Lo-Fi Prototype.

View Lo-Fi Prototype

User Testing

An affinity diagram and spreadsheet notes from the first round of usability testing.

Hi-Fi Prototype (Version 1)

What my Hi-Fi Prototype looked like before another round of user testing.

Hi-Fi Prototype V.1

Sticker Sheet

Examples of the colors, fonts, and icons I used to create the Hi-Fi Prototypes.

Final Hi-Fi Prototype

All of the users in the usability study were able to easily complete all activities. However, I changed some of the colors, fonts, and buttons to be more accessible.

Hi-Fi Prototype V.2